Retail Management

The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management.

Retail management includes all the steps required to bring the customers into the store and fulfil their buying needs .Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty.

Need for Retail Management- Why Retail Management ?

Mr.Peter wanted to gift his wife a nice watch on her birthday.He went to the nearby store to check out few options.The retailer took almost an hour to find the watches.This irritated Peter and he vowed not to visit the store again.An example of poor management.
We just can’t afford to make the customer wait for long.The merchandise needs to be well organised to avoid unnecessary searching.Such situations are common in stores.As a customer one can never enjoy shopping at such stores.

Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied.

To avoid unnecessary chaos at the store an effective management is desirable :

  • To keep record of all products at the store and make available enough stock
  • To arrange products on the shelves according to size,colour,pattern etc.
  • To well plan the store layout. To give an uncluttered and clean look to the store. Create an attractive display.
  • To divide the products available at the store into small groups ,called categories. This will help a customer as he can simply walk up to a particular category and look for products without much assistance. Remove unsold merchandise from the shelves.
  • To assign unique SKU code to each and every product for easy tracking
  • To put necessary labels on the shelves for the customers to locate the merchandise on their own
  • To make sure the sales representatives attend the customers well. Assist them in their shopping. Greet them with a smile and don’t keep them waiting
  • To make expert the Store manager,Department manager, Cashier and other employees in their respective areas by refresher training and make them customer oriented

Our team comprises of experienced faculty and professionals who develop the content for the training.

Course Duration Fee Discount Certificate of course completion, Assessment test, Project and Placement assistance
Retail Management 3 months Rs.8500 50% on course Fee and British E-Lingua worth Rs. 4000 FREE